We’ve worked on a variety of internal comms projects and believe video has a huge part to play in any internal comms strategy (but we would say that wouldn’t we?). Here are 6 ways you can use video to help your internal comms.
Use video to create training that sticks in the mind and saves money!
Using video for training within your business is more cost effective, more engaging and more timely than more traditional methods of training such as dense employee information booklets and training events. For example, we have recently created a series of maintenance training videos for One Stop Convenience Stores. These videos enable staff to memorise the information far better than written material as the ‘brain processes visual information 60,000 times faster than the time it takes for the brain to decode text’according to the The SAGE Handbook of Political Communication. They can also replay the videos over and over until they retain the knowledge on offer. Moreover, training videos can save companies a lot of money as they don’t have to spend as much money and time on delivering training courses and creating lengthy written training documents.
Use video to help drive your employees to achieving Company targets!
In any business if there’s not strong communication channels between all levels of the business some staff can become unclear about how their daily objectives contribute to the overall company’s larger goals. Employees of any business want to feel like what they do on daily basis is somehow helping to achieve the company’s overall targets and successes if not then their job satisfaction will inevitably fall as they won’t feel valued.
A great way to avoid the above from happening is to create regular short manager interview videos in which the manager identifies the overall company’s targets and how their work contributes to those goals. These types of video would help your staff feel much valued and increase motivation to carry out their duties to a higher level.
Use video to boost staff morale
Every employee loves their hard work being rewarded with company award evenings, team building day trips and the more glamorous trips like pizza making in Sicily, a weekend away to Amsterdam etc. Yes those types of trips do exist! The stories about these events usually spread like wildfire through the office making those who didn’t win or achieve enough to be on the trip, green with envy and very motivated to gain their own future success! This rise in staff morale and competition is priceless but it can be even further enhanced!
By creating short event videos comprising of interviews and beautiful videography of the event itself. The interviews would tell the audience how they won their place on the trip and obviously how much they’ve loved the event. This visual presentation would motivate employees far more than the office spoken word as video leaves a far greater emotional impression on people! It also would also act as a fantastic PR tool to put on your website or induction events to showcase your great employee care!
Use Video for Company Inductions
Creating company induction videos are a great way to ensure your company overview, ethos, expectations and health and safety regulations etc are easily remembered in a cost effective manner. Induction videos also enable your new employees to understand how your workplace works much quicker than them having to read lengthy employment handbooks such as health and safety legislation and office rules documents.
Also an induction video can give a new recruit an overview of the company both in terms of the company structure (a message from the CEO) and geographical location (shots of the company’s HQ).
Use Video for Greater Brand Understanding
If you want your company to really succeed in the marketplace it’s essential to have employees with a crystal clear understanding of your company’s brand. Surprisingly, a lot of companies struggle to create this brand understanding in their staff. As a recent survey found out that ‘out of 3,000 employees only 41 percent said they knew what their brand was or how it was different to their competitors brands.’
You could use video in a number of different ways to tackle this problem. For example, a series of interview led videos with leading figures in your business explaining the company brand, a series of entertaining videos that inform your staff about the brand in a fun way or interview led videos with customers detailing how they understand your brand and how the work you do mirrors your brand values.
We recently produced of series of interview driven videos with Willmot Dixon’s customers and employees discussing how the different aims of Willmott Dixon’s ‘Building for Better’ brand are being achieved in projects. These videos were really well received by Willmott Dixon’s large employee base and videos like these enable your employees to become company advocates who can really sell your business through simple word of mouth.