Video Marketing
The benefits of video content for online marketing are impressive:
Video is 53x more likely to appear on the first page of a search engine
1/3 of web traffic comes from online video + 4/5 web users watch online video every month
During 2012 if you don’t have a video on your website the major search engines might not even list you
This can be anything from a company promo to a documentary film for the front page of your website or video e shot as part of a marketing initiative.
Ark Media provides its customers with high quality video content that improves the image of the organisation, customer conversion rates and results from search engine optimisation. Ark Media has a wealth of experience in delivering the highest quality video productions and has worked with several large customers including Royal Mail, Amey, Secure Trust Bank, and University of Birmingham.
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Case Study – MEAK
Ark Media has produced a marketing video for British charity, Meak, who provide medical aid in Kenya. The video was shot and directed by a BBC Trained Director and the final film is narrated by leading actor, Bill Nighy (Love Actually, Pirates of the Caribbean). It has produced the following benefits:
- Improved search engine optimisation leading to increased donations
- A raised profile through having professional content to promote the charity
- Emotional content the conveys the importance of the charity and therefore increases donations made
Watch for yourself! It is evident that video content delivers significant benefits for your business.
Get in touch to talk about how you can harness the power of video for your company.
