The team at Ark Media are celebrating being ranked as one of the Top 50 corporate video production companies in the UK.
The Top 50 Report is published by the media industry’s Televisual magazine and as well as the rankings also includes commentary on the state of the corporate video production landscape.
Key Areas Businesses are Facing
The report highlights several key areas that businesses looking to produce videos are facing. Organisations are understanding that bolder more creative videos are essential to stand out as more and more businesses are producing video content. The report goes on to say that brands are wanting authentic content that can be repurposed across different platforms, thus ensuring budgets are maximised and that content can be utilised to engage audiences in different places. 4k is also something that clients increasingly expect as well as assistance with the strategic planning of a video campaign rather than simply the production.
What Did Our MD Say?
Phil Arkinstall, Managing Director at Ark Media says “I am thrilled that Ark have been ranked within the Top 50, this is a testament to the work that the whole team are producing. Businesses are becoming increasingly video savvy. We have clients who use video for both external and internal communications as it resonates and engages audiences much more than any other medium. The past 12 months have seen us invest in some significant new kit including the ability to film in 360 as well as provide personalised videos which means we can produce really innovative and engaging films. It’s great to be acknowledged by a publication such as Televisual”.
The report goes on to say that collaborative working between digital, PR and marketing agencies is essential.
Phil continues “We have developed strong working relationships with a number of digital and marketing agencies, they know that utilising the skills, equipment and experience of specialist camera operators, producers and video campaign planners will increase production values and ultimately get their clients a better result”.
The Top 50 ranking follows an extremely successful year including a number of Award wins such as the Global Video Trend Awards, Vega Digital Awards, Muse Award and an RTS nomination.