11 Types of Videos Businesses Can use for Internal Communications

Video can provide a number of key benefits to organisations. Those who receive internal communications via a video are more likely to absorb the information. According to AllThingsIC.com;


69% of Internal Communication pros are using video to engage employees and 41% plan to increase its usage.


Video can help put faces to names, resulting in stronger bonds between employees and company culture.


11 Types of videos businesses can use for internal comms


  1. News & updates – a great way to put faces to names and keep employees engaged in the company, letting them know of any new key messages or any new targets and goals.
  2. Newsletter – Giving monthly updates to employees, but not just through an email that takes up four pages of text, use a video to keep them updated and engaged.
  3. Animation – maybe you want to start giving annual financial reviews, animation can be a great way of keeping employees engaged and absorb the information. Animation helps to bring to life those subjects that we tend to label complicated or boring
  4. Thank you, video, – thank your employees for their hard work, using a video will have a greater impact than just words on an email, it will help to create a more emotional connection. You can even personalize the video with both audio and visuals.
  5. Training – this is the perfect opportunity to use interactive video in your internal comms strategy. The employee will watch a video and then choose which answer to give, for example, in a fire safety video, the video may take them around the company warehouse which the employee then has to pick out the fire hazards as they go.
  6. New employee onboarding – use video to introduce new employees to colleagues and company culture, this also saves time for those current employees not having to introduce themselves each time.
  7. Interviews – for larger companies it can sometimes be hard for teams to feel connected, sharing regular videos of real people that work within the same company as you can help to win this battle
  8. Employee spotlight – use video as a platform to celebrate employees, those who have gone that extra mile to help achieve company targets
  9. Live video – any events that take place within your company can be live-streamed back to offices, warehouses, etc, keeping all employees engaged with what is happening with the business
  10. Event video – if your company is holding an awards evening, a charity fundraiser, a team-building afternoon, video can be used to capture those moments. This can also help to promote the company culture to new prospective employees.
  11. A video to show at your internal events – a short showreel that captures the hard work of your staff and brings it all together in one video.

If you work in internal comms and are looking to start using video production as a means of communicating quickly, easily and symmetrically with all your staff, contact Ark Media. Our creative, innovative team will be able to bring your ideas to life and achieve those employee engagement targets.

Changes to business during Covid-19

We hope you and your loved ones are keeping healthy.  In these uncertain times, we wanted to bring you a little bit of certainty about how we are working and how Ark Media can help you.

The impact on our customers

We are very much still open for business:

  • Client meetings are taking place albeit in the form of video calls (or a phone call if you prefer).
  • Our film crews are now off the road but our team, who are all now working from home, are ready to help with your next project.
  • As a small business, we are thankful for your support. A few ways we can help you are listed below.

How employees are being protected through social distancing 

The entire Ark Team are all now working from home and are no longer out filming. That said there are still lots of ways we can help you (see below)

How will customer service be affected?

Our customer service will not be affected, we are all still contactable via email, the only difference is that we are no longer in the office, however any meetings, video strategy sessions or calls that may be planned in can still go ahead via video.

How can we help you during these uncertain times?

Whilst live filming can’t happen there are still lots of ways we can help you communicate with your internal and external audiences. This could include:

  • Animation – 2D, 3D and motion graphics can really help to get a message out in an easily digestible format. See our showreel for inspiration
  • Quick Edits – you record at home with your smartphone and we will edit it to look much more professional (to include graphics, subtitles etc). Prices from £99(+vat). Find out more here
  • Stock imagery and videos – we can use these to deliver a film that appears live action
  • Existing Footage – If you’ve already got footage we can re-purpose it for you with new graphics, voice-overs and/or mixed media to deliver a new message.

We are also offering free online video strategy sessions for organisations wanting to use the time to review their video communications strategies and plans.

If the above is of interest please contact our team to discuss.

How long will these changes be in place?

We are following all government guidelines to keep our staff, clients, and suppliers safe.

If there is any other way we can help you please let us know.

Let’s #KeepBusinessMoving

What are interactive videos & how can I use them?

Interactive video means the viewer has control over the story, they choose what happens throughout the video, leading to an ending that they have chosen. Interactive videos are not only a great way to capture attention, but also to keep it.   The viewer can pick the route of their own story, they will only pick content that they care about. This enables companies to gather more information about a prospect, which makes converting them to a customer simpler.


Interactive Videos for Internal and External Communications

Interactive videos also have great value for internal use. For example, in training videos, the viewer has the chance to pick out the fire hazards as a video walks them through your company’s premises.


Types of Interactive Videos

The possibilities with interactive videos are endless, here are just a few more examples of what can be used in an interactive video:

  • Quizzes
  • Links to websites or products pages
  • Custom forms – collect leads & schedule in appointments
  • Branching – the link between videos to create your own story
  • Lessons – make any video an interactive lesson
  • Add to the shopping basket – if your video is promoting your products, customers can add to their shopping basket as they watch your video
  • User sentiment – gathering information about your audience in real-time.


According to Video Smart ‘Interactive video content generate double the conversions of passive content. Interactive content generates 4-5 times more page views than static content, and 91% of B2B buyers prefer to consume interactive and visual content.’


Social Media Today has written that ‘interactive video is used by 2% of marketers, yet 43% of businesses plan on using interactive video in the future.’  They also claim that ‘90% of interactive videos get views until the end or have completion rates.’


Our favorite interactive videos


We have had a look around at some interactive videos that are already out there. Here are our top three;


Deloitte’s Recruitment Video

This has made our top five as it showcases Deloittes as a fun place to work. But also puts you, as the viewer, in control. It also allows Deloittes to shout about their brand values, if you don’t meet the values, you won’t make the team. This is a fantastic recruitment video that entices the viewer to apply, but also creates a sense of what Deloittes is all about.


Screenshot 2020-03-10 at 11.30.37

See the full video here.


Major Lazor Know No Better Music Video

We picked this video as one of our favourites because of how easy it is to switch between the young boys’ dream and his reality, but also how you never know what to expect when you switch between the two.

Screenshot 2020-03-10 at 10.30.11

See the full video here


Bob Dylan Rolling Stone

This interactive video stood out to us as we think it is so clever. When you click to turn the channel over, those on that channel, whether it be animation, a music video or a documentary, everyone is singing the Bob Dylan song.


Screenshot 2020-03-10 at 10.39.28

See the full video here.

Do I need subtitles for my social media videos?

By 2022 it is predicted that 82% of all consumer internet traffic will come from online videos. It is also predicted that the number of monthly active social network users will reach 42.88 million in the UK alone. Therefore, creating a video that has the potential to reach that many people is a no brainer, right?


A question we get asked a lot here at Ark is, do I need to subtitle my social media posts? The simple answer, yes. Imagine yourself watching a video on Facebook, or LinkedIn, how often do you open that video to hear the sound? From my personal experience, it’s hardly ever. According to Social Media Today, ‘85% of [Facebook] users prefer to watch videos on the platform without sound.’


People watch without sound (especially in public)


Therefore, with this many people watching videos without sound, subtitling could have a real effect on how successful they are. Research has shown that videos with subtitles, on average, were watched 91% to completion, compare this to the 66% without subtitles, it’s a big leap. Using video on your social channels helps attract attention, add subtitles and this increases engagement. Subtitles actually let viewers know what the video is about, a viewer without headphones on a public bus or open office, gets to watch your video and understands what is happening.


Talk their language


Additionally, not everyone may speak your language, take your target audience into account and create subtitles that benefit them. It will also mean your video has more impact.


If you really don’t like subtitles


If you are really dead against having subtitles (our editor, Joe, can’t stand them) there are ways around it. For example, you could have on-screen graphics that enable you to get the message out with visuals that support without the need for sound.  Overall though we find our clients are getting much better reach and engagement with subtitles.


What are your experiences – do you subtitle your social media posts?

What is a Video Strategy Workshop? Sign up for your FREE session! (limited time only)

A video strategy workshop will help you to explore how your organisation can be using video for either external or internal communications.  After a workshop, your team will feel inspired by what’s possible with video and how it can help you to do one or more of the following

  • Sell more
  • Reduce costs
  • Get your internal messages out in a more engaging way.


In an article written by Biteable, it states:

‘59% of executives say they would rather watch a video than reading text. (Wordstream)’


So, WHAT is involved in the video strategy workshop?

During the session, you will discuss what you’re trying to achieve from an overall strategy perspective.  We then look at the different types of video – this includes interactive videos, personalised videos, mixed media and much more (check our services page for more examples).  This part is often quite inspirational and is where we start to collaborate on ideas for you based on your objectives.  We also look at distribution channels and bring together the ideas for video along with the distribution strategies.

Sometimes the organisation already has ideas that need refining, other times it’s up to us to bring our creativity to the table.

Following the workshop, the Ark team will provide you with your own specific video blueprint with lots of ideas and suggestions as to how video can help you to achieve your objectives.

A video strategy workshop could be really helpful for your business and brand. Setting clearly defined objectives for video and identifying areas that may be falling behind where video can help bring them back in line.


How does it work?

The workshop will last 2 hours, we would need a wifi connection (unless we are conducting the workshop online!).   Depending on the structure of your organisation you may like to invite representatives from at least 1 or more of the following departments:

  • Marketing
  • Internal Communications
  • HR

To ensure full benefit it’s best to keep the numbers under 10.

After the workshop, we will provide you with a written document, tailored to your needs and objectives which you can use as your blueprint video plan.


What does it cost?

For a limited time, we are offering these workshops for FREE! If you would like to book in for a session with two of our multi-award winning team, please email us at info@arkmedia.co.uk and we will be able to offer dates and times for you to choose from.

Does the language used in the film industry leave you scratching your head?

As a video production company, the team at Ark Media tries to talk your language. Within the film industry though there are some technical references and language that we can’t get away from.

We have created a list of words and phrases that we commonly get asked:

Video terms used in the Film industry

2D Two dimensional, this refers more to animation the images are sitting flat on the screen.
3D Three dimensional. Again, this refers more to animation, the images that are on the screen have more depth to them.
360 Degree Three-hundred-and-sixty-degree video – this is a type of video that can be viewed from all angles and also a VR headset!
4K Ultra-high-definition resolution. Each image on the screen is made up of little tiny squares called pixels, 4K means there are 4,000 horizontal pixels and 2,000 vertical pixels.
A-Roll The footage of the main subject of the film or shot with a primary camera in multi-camera setups.
Aerial Filming Footage that is taken from the sky using drones or helicopters.
Amends Changes that are made to your video.
Animation A video made from designs and drawings rather than real life and real people.
Audio levels This refers to the volume of sound on a video.
Audio mix This means that all the audio levels are balanced so that it isn’t really loud one second and really quiet the next. This is something that is done during the editing stages of a project.
Autocue A device used to project a script up onto a screen in front of the camera, so the subject can read it whilst still looking into the lens.
After Effects Software that is used for animation and visual effects.
Assembly Edit The very first version of a video once it’s been shot and is uploaded to a computer. It is simply putting the shots into the right order.
Assets Anything that is in a video – from photos to video to audio files and music.
B-Cam A second camera that is used in addition to the main camera, gives the editor more choice of shots.
B-Roll Footage that is captured in addition to the main event, for example, an interview of how an event went, b-roll could be footage of the event itself.
Call Sheet This is a document that is sent to all involved in filming, actors, camera crew and host. It is a document that has all the details of the day in, from locations to phone numbers, timings of the day to any additional notes the camera crew may need.
Camera operator The person behind the camera capturing the footage.
CTA Call to action. Instructions for the audience to follow, such as “get in touch”, “call today” or “visit our website”.
Cutaways Footage that is used over the top of another piece of footage, to ‘cut-away’ from the previous shot, usually used in interviews or highlights videos.
Delivery When the client receives the final file from the production company.
Depth of Field The visual effect that separates the foreground from the background, the background may be blurred out.
Edit When all the shots are compiled together, and the story of the video is made.
Editor The person responsible for editing all the shots captured together, adding in music and logos.
Export Once everything has been edited it needs to be exported in order to be used.
Frame Rate The number of frames in one second, a high frame rate can be used making a video look sleek, a low frame rate can be used to create slow-motion effect.
Gimbal A device that the camera is mounted to, this is used to make handheld footage look a lot smoother.
Grade Colour grading is used so that all shots are matching in colour. Outside shots are going to be completely different in colour compared to inside.
Graphic Something visual that will appear in the video, for example, you may have statistics on the screen when someone is talking.
Green Screen A green sheet set up as a background with multiple lights, in order to be able to change the background of the footage during the edit.
GV General views. A set of cutaways usually captured at events for use as b-roll, such as arrivals, guests chatting, shots of the location exterior, etc.
Handheld When the camera is taken off the tripod or gimbal and used by the camera operator in their own hands. The shots won’t be still like on a tripod.
IV Interview.
Lens The part of a camera that allows light to pass through it in order to capture your video. They come in various different sizes and can be attached and de-attached in order to get closer shots or wider shots.
Lower Thirds This refers to anything in the bottom third of the video, this could be a name tag or logo.
Motion Graphics The same as graphics, but they move. So statistics that could fly across the scene whilst someone is talking in the video.
Mood Board An arrangement of images, materials, pieces of text used to set the style of the video.
Post-Production This is where any footage that has been shot it edited together in order to create a story.
Pre-Production Any work that takes place prior actually capturing footage, mood boards, storyboards, scripts and shot lists.
Premiere Software used to edit videos.
Pick Up Shot Re-filming a selection of shots that need to be recaptured to ensure there is enough material for the video.
Production This is when filming is taking place with a camera crew, or the animation is being created.
Proxies This is where lower resolutions are created of the original files in order to make editing easier and quicker. A smaller resolution means a smaller file size, meaning it is quicker to load.
PTC Piece to camera. A video where the subject looks directly at the camera lens and talks to it, to imitate talking directly to the viewer.
Recce A visit to a film location in pre-production to determine how suitable it is and to identify risks for a risk assessment.
Render Similar to exporting except this time it’s when motion graphics are exported.
Rough Cut The first version of the unfinished video. Often includes a sample of a voice over or music. Feedback is given here to make sure we are all on the same page.
Rushes The raw, unedited video files come straight from the camera.
Shot List A list of the different footage you would like to be shot and included in the video.
Showreel A short video that showcases you at your best!
Storyboard Images that are usually drawn to help imagine what the final video will look like.
Subtitles On-screen words that match what the person is saying. Perfect for use on social media posts as not many watch videos on social with sound on.
Timeline The place where all the footage is placed whilst editing.
Titles On-screen text or moving images that complement the video or sound.
Voiceover or VO Someone speaking over a video works well with explainer videos.


Can you compete with the big retailer’s big budget Christmas ads?  We think so!

The pitter-patter of Santa and his reindeer on the roof is just around the corner.  And if you’re anything like us you will be eagerly anticipating the Christmas ads that the big retail brands will be soon releasing (that and the copious amount of liquor chocolates and turkey curry you will no doubt consume too – or is that just us?).     Recently, we have been working with our clients to plan, film and edit their Christmas video campaigns.  Don’t worry… there is still time for you to get in touch if you have something timely you want to get out.    But our Christmas campaign work got us thinking about a few key questions in relation to video marketing and Christmas:


Does video enable businesses of any size to compete with the likes of John Lewis?

Yes!   Aside from the fact that advertising on TV (and the cinema) is not as expensive as you might think, don’t forget that digital channels also enable you to get your videos seen in a really cost-effective and targeted way. Facebook ads, You Tube, remarketing and not to mention simply using your CRM to send customers a festive message (did we mention emails with the word video in the title get increased open rates? Well we have now!).   As the second-largest search engine in the world You Tube gives brands an immense opportunity to communicate with an audience of over 1.9bn people who are logged in every month. Plus, the amount of time people spend watching You Tube videos is up 6% year on year.


Screenshot 2019-10-14 at 13.36.29


According to Forbes, 90% of customers say video helps them with their buying decision, and 64% of customers say that seeing a video makes them more likely to buy, the proof is in the (Christmas) pudding, video consumption has been linked to increase sales and with Christmas being the busiest time of year, video is a great way to get consumers, well….consuming!


The future of video marketing is how accessible it will become, advertising on TV is becoming much more affordable. Video helps to humanise your brand, allowing your customers or clients to connect more with the brand. Cinema is also about to enter a new dimension, so why not be one step ahead of competitors and differentiate yourself from them.


You may be interested in our new advertiser packages which combine video and media buying. Contact us for more info.


How can brands and businesses use video during the holidays?

In a nutshell, there are numerous ways to use video for a Christmas campaign whatever your budget:

  • Advertising via TV and cinema to promote your brand in a targeted way – either by interest, region or in some cases inside leg measurement (well, almost!)
  • Spreading the message of good cheer to your social media fans (and those that aren’t yet engaged with you). Perhaps a clever/funny/emotive message delivered within a video.
  • Using your You Tube channel to get across your key Christmas messages. And ensuring your fans are engaged and view times increase.
  • Using your CRM to email videos to customers and prospects wishing them a merry Christmas (this could be instead of Christmas cards in your bid to be more environmentally friendly!)
  • Re-marketing to people who haven’t yet engaged (a video is much more likely to increase engagement and sales)

Screenshot 2019-10-14 at 13.47.51


I’m B2B – Christmas video campaigns don’t really apply to me – do they?

OK, so you probably don’t need to advertise in the cinema or on the telly but we bet our Christmas wish list that you have oodles of contacts on your CRM system that would love to hear from you with a video (rather than a card getting lost in the pile).   Not to mention the opportunities with LinkedIn for helping your brand move clients along your marketing funnel!


We’ve got many B2B clients who benefit from video campaigns during the holidays.  LinkedIn, in particular, provides a fantastic platform for getting across a message with a festive flavour but still remaining professional and on-brand.


Don’t forget your workforce.

And don’t forget your internal comms.  If you’re a large organisation or one with a disparate workforce you can use video to spread a message of festive good cheer.  Get them feeling thanked and good about the brand.  Let them know about a Christmas bonus via video or just generally utilise the holidays to thank them for their efforts throughout the year.


Have you ever considered using video as part of your Christmas campaign? In the past, you may have sent Christmas cards, but with our lives now being so fast-paced, do we really have time to write/print out hundreds of Christmas cards? Why not be different from the competition whilst considering the environment and increasing your engagement rates at the same time?


Christmas isn’t too far away.  Ark Media can still help with your festive video campaign.  Get in touch now and we will get you a quote within 24 hours and if you don’t have your own ideas we can help with those too.

Screenshot 2019-10-14 at 13.48.30

Our new feature film: Stalked

Back in August, our feature film, Stalked premiered in cinemas in Leicester Square. A few of our team members that worked on creating the film attended the event.

The action-packed thriller focuses on a young female, Rebecca, being haunted by an invisible force. She is joined by others who are being kept hostage by the same force, trying to escape the warehouse seems like an impossible task.


Watch the Stalked trailer here:

You can now buy Stalked HERE!



Photos from the day itself and some behind the scenes


The poster for feature film Stalked, produced by, video production company Ark Media
Stalked poster.
Birmingham based video production company editor and director of photography team members, ready to watch their work in cinema.
The film’s editor Joe, and Director of Photography Graham, ready to watch their work on the big screen










Behind the scenes of feature film Stalked, produced by video production company Ark Media.
Behind the scenes of the film.


Script writer, Director of photography and boom operator, from video production company Ark Media.
Behind the scenes in the warehouse where a lot of the action takes place.
Birmingham based video production company attend premiere of feature film Stalked in Leicester Square.
Stalked on the big screen!

Considering advertising at the Cinema? Good idea!

From VHS to DVD and blu-ray to digital streaming on Netflix, all these new technologies haven’t stopped people from visiting the cinema. In fact, 177 million people visited UK cinemas in 2018, an increase of nearly 7 million from 2017. But how can this help brands and businesses?

As marketers, we are constantly trying to find a way to cut through the ‘noise’ and get our message across to our target market. Cinema can provide us with a fantastic opportunity to get across our message to a receptive audience. In fact, cinema ads show the highest engagement score and lowest ad avoidance score – no blockers at the cinema (unless you count sticking your head in the popcorn bucket!).

Emily Moya Addis


Picture the scene

Picture the scene…. you are feeling relaxed as you enter the cinema, you settle back in the dark to enjoy the film. The sound is loud, the screen is big. It captures you. Plus, the ads and trailers are right up your street (it’s almost as if the media buyer knew you would be interested in this!). You aren’t using your phone (it’s actually switched off!), you aren’t talking to your mates, you are watching the screen and listening to the audio. Your eyes are glued to the screen and you are taking in and retaining more because you are so focussed.  In fact, you won’t need to watch an ad more than once – you will remember the one that was in your face there and then.

The above is fantastic news for marketers and is why we’ve developed our new media packages which include film production and media planning and buying.


Emily Moya Addis


What cinema does that other media doesn’t.

Whilst digital advertising gives us fantastic targeting capabilities marketers are still left with the hurdles of engagement, ad blockers and ad recall.

With TV and radio advertising, the audience can often be distracted – multi-screening whilst watching the TV, driving whilst listening to the radio and generally not giving their full attention to whatever it is they are watching or listening to.

Cinema gives you a captive audience, the brand image is often boosted by being associated with the movies on the full screen. In addition, cinema advertising can be really targeted – the type of film, the location of the cinema, the ads being positioned close to the point of purchases, are all things that advertisers should consider. Not to mention the fact that on-screen copy can use full sight, sound and movement to increase ad recall.

But how does this relate to a video production company we here you ask?  Well….  We are increasingly seeing our clients consider cinema as a viable option for their ad spend.

We believe that cinema is about to enter another dimension. Reassigning itself as a more than credible place to get your message out to a receptive audience who will remember you. Wouldn’t it be great if your brand or business was on board with that and was one step ahead of everyone else?

Contact us to learn more about our media packages which include video production, media planning and media buying for brands who want to advertise at the cinema.


Our EcoPledge – what we are doing to help make a bigger difference to the environment.

When our local chamber of commerce invited members to make an Eco Pledge we put our thinking caps on for ideas as to how we could better improve our environmental impact  


Alkaline Batteries and Radio Microphones  

Here at Ark Media, we have film crews out every day capturing footage to help create videos for our clients. A lot of the time we use radio microphones for sound quality which clip on to clothing. As great as the radio microphones are at capturing quality sound over other types of microphones, they require the use of batteries and with a basket in the office slowly starting to fill up with used batteries, we were starting to wonder what we could do with them. With waste management and the environment being so high on the agenda, throwing them away just didn’t seem right.  

 Alkaline batteries, when taken to landfills, release harmful metals into the soil, causing contamination to water and soils. Additionally, incineration of batteries can add to air pollution.   The team knew they didn’t want their batteries to go to landfills and over time had built quite a collection in the office.    

 With our local chamber, Sutton Coldfield Chamber of Commerce, who recently launched their Eco Pledge, this seemed like the perfect opportunity to start recycling our used batteries and give back to the environment.  

Our Eco Pledge  

 Therefore, we decided to pledge that all of our used batteries are recycled.  Making this one small change to our business, to help towards a bigger difference.   

Phil Arkinstall, Managing Director at Ark Media says

We knew this was our opportunity as a team to commit to recycling the batteries from the office and those that we use in the future. Unfortunately rechargeable batteries are not always an option given their durability and the fact that we often film over long periods of time.    Just this small change will help us to make a bigger difference, but also, making this small change has made us more aware of what else we can recycle as a business”.