Season 2 Episode 11: Top 10 Video Stats For Marketers

Watch the full episode here 

Episode Description

In this video the Ark Media team let you know the top 10 video stats for marketers. Discover what marketers think about video, what consumers think about video and what businesses think about video.

Transcript

Hi I’m Judith from Ark Media and on this episode of The Video Marketing Show we’re going to be looking at the Top 10 Stats for Marketers. Here’s the team with the breakdown.

87% of video marketers reported that using video gives them a positive ROI.

86% of businesses use video as a marketing tool.

When asked how they’d like to learn about a product or a service 69% of consumers say they like to watch a short video. This compares to 18% who’d rather read a text based article or website, 4% who’d like to view an infographic, 3% who’d rather download an eBook or a manual, 3% who wanted to attend a webinar or a pitch and 2% who’d rather have a sales call or a demo.

91% of marketers feel the pandemic has made video more important for brands.

68% of consumers say the pandemic has effected how much video content they watched online, with the overwhelming majority 96% say this has increased.

96% of people have watched an explainer video to learn more about a product or service.

84% of consumers say they’ve been convinced to buy a product or a service as a result of watching a video.

99% of video marketers said that they would continue to use video in 2021. 96% said that they would increase or maintain their spend.

24% of marketers said that they started to use video for the first time in 2020.

36% of marketers said it had become easier to convince others in the business on the value of video content.

Thanks for watching and if you want to get in touch about your next video project you can do so here.

Season 2 Episode 10: What Is A Video Discovery Workshop?

Watch the full episode here 

Episode Description

For marketing managers and comms professionals already using video and for those thinking about it. Find out more about what happens on one of our Video Discovery Workshops – including who they are for, how it works and what you’ll get out of it.

Transcript

Hi! I’m Judith Hutchinson Head of Marketing at Ark Media and today I’m going to talk to you about Video Discovery Workshops. A Video Discovery Workshop is about us learning more about your business and showing you and inspiring you about all the different types of videos and what you can do with them to help you hit your objectives.

The different types of videos that we might demonstrate are things like personalised videos, interactive videos, explainers, social media promos, television adverts, internal comms, the list goes on. A Video Discovery Workshop lasts for about an hour. It normally works best if we keep the numbers below ten. We can conduct them face to face or we can do them online via Teams or Zoom and we like to learn as much about your business as possible so that we can offer a really tailored workshop, so we like them to be interactive.

A Video Discovery Workshop is generally for Marketing and Comms professionals, it doesn’t matter whether you’ve already used video or you’re a complete beginner. We’ll tailor the workshop for you and your needs.

To book onto a Video Discovery Workshop you can use the link below or you can contact me directly. Thanks for listening and we’ll see you in the next episode of The Video Marketing Show!