Search Engine Optimisation, if you needed one reason to use video content, that should be it. Many people’s first thought when seeing the words SEO is Google and keywords. With SEO potentially having the biggest impact on engagement, conversion, and ultimately revenue, being savvy with the content you put out there is vital.
How can video content improve SEO
How video can help improve your organic Google ranking
Google cares about video so you should too. If your site has a mixture of text and visuals, video being one of those visuals, this shows your pages are as varied as they are informative. Google searches for high-quality content and relevance to what you are searching for.
How video can help to increase traffic.
People are more likely to visit your website after watching a video on YouTube or other social channels. Another quality that Google considers when ranking your page is the amount of traffic you receive. A lot of traffic means people are visiting your site and returning for a reason. With video likely to increase your traffic to your website, it’s a no brainer to use it, right?
People will spend longer on your page if there is a video to watch
If you have a two-minute video as the first thing people see on your website, they are more likely to watch this than read 4 paragraphs about what your business or brand does. With video, people are more likely to spend more time on your page, this being something else that Google pays attention to. If you have tonnes of traffic that leaves after a few seconds, this shows your content can’t be that engaging, and people are going elsewhere for answers
Video can help to increase referral traffic to your site
It has been thought that the more shares on social channels something gets, the better the ranking on Google, therefore the more places you publish your video, the more shares you encounter the better ranking that may gain. This is a great opportunity to not only gain referral traffic to your sire but also boost your rankings.
How video can help with conversions
With all the effort you have put into your video and the ranking on Google, this means nothing without conversions. People are twice as likely to make a purchase after watching a video with engaging content. This means that at all stages, video can not only help to increase your SEO and get more views to your site but also have a greater return on investment.
If used correctly, video can have a massive impact on your SEO and ultimately your ROI. If you are interested in using video, or maybe you want to use video but don’t know where to start, our team is here to help every step of the way. Contact us here for more information about your next video project.