Birmingham Metropolitan College, better known as BMet, is a further and higher education college with three main campuses within Birmingham

Our Brief

To produce a film that promotes re-training and why it is a good idea, showcasing the array of different courses available.  The video was distributed across social channels to raise the profile of the courses available for re-training and to encourage adult student enrolment throughout January.

Results

One main video was produced for distribution across social channels to encourage January enrolment. The main video included the participation of current BMet students talking about why they retrained and the benefits they have seen from retraining. To accompany this video we also created short animated videos to promote the wide variety of courses that are on offer across the three BMet campuses.

BMet Director of Marketing & Communications, Zoe Lee says

We have worked with Ark Media in the past so we knew that the work that they produce would be to a high standard. They worked with us to come up with the initial ideas for the video and they weren’t afraid to offer their creative input throughout the process. We will be working with Ark again in the future, as they are great to work with and always produce high quality content.”