Project: Ark Media were asked to produce a 30 second TV commercial by Worcestershire County Cricket Club for their T20 team the Worcestershire Rapids. The commercial was broadcast during the T20 campaign and helped increase gate receipts and exposure to the team. The commercial was well received by the club and the public alike.
Our Role: – Filming, Editing and Producing.
WCCC Commercial director Jon Graham said, “We are keen to push advanced ticket purchasers and 64% of them in 2015 were new customers who had never been to New Road before for T20.
“That is massive for us and proved that the TV commercial worked. TV advertising gives you a far wider reach than the more normal channels we use like press, radio which are really important.
“Essentially what that gave us last season was nearly 2,500 new customers coming to watch Worcestershire Rapids in T20 cricket.”
The cricket club put out a press release about the TV advert and the impact it had had on their season. The press release can be seen here.