Liniar is the fastest-growing brand of PVCu products designed for the fenestration and construction markets in the UK. Manufacturing takes place at a state-of-the-art facility in Derbyshire, where a dynamic team and a high degree of ongoing investment results in an industry leading range of PVCu windows, doors, conservatories, fencing, decking, piling and building products.
The marketing team at Liniar wanted to create video assets to support their ‘Colours’ campaign to demonstrate the vast array of colour options that are available to customers when selecting Liniar products.
The brand already has a talented inhouse videographer so we were able to work with existing live action footage and add animation to showcase the range of colours that Liniar can provide. The video was utilised on YouTube as well as being embedded into the Liniar website, across social channels and shared with other B2B clients.
Group Marketing Director Sue Davenport commented, “It was great to work with the Ark Media team – they understood exactly what we needed, and the process went very smoothly indeed.
“When it comes to large construction items such as windows and doors, it’s always a challenge to capture real footage of installed products – especially those produced in different colours to the norm. Animation was the perfect way to get across the message that the whole range can be foiled in practically any colour to suit the homeowner and their project – and we’re delighted with the results!”