The Brief
WJ Group are the UK’s leading specialist road marking business. They operate on a national basis with a team of over 500 employees providing road markings and specialist highway products and services. The company wanted to communicate the work they had undertaken in understanding their carbon use and to tell the story of what they were doing to reach Net Zero.  The team knew they needed to tell this story in an engaging and visual way and approached Ark Media with their brief.

The Result

Ark Media produced the film which starts by outlining the devastating impact that global warming is having on the world. The film explains how WJ Group went about understanding how their carbon emissions are produced, being the first in the sector to develop a Cradle to Gate Life Cycle Assessment Model independently verified by Lucideon to PAS 2050:2011 and ISO14067 (2018).

The video goes on to describe what WJ Group are doing to minimize their carbon emissions and how they are also helping to remove as much carbon as they emit.  WJ has purchased over 900 acres of land at the head of the Glenshee in the Cairngorms National Park in Scotland, with plans for a scheme to plant over half a million trees. This will sequester huge amounts of CO2 over the next 40 years, and also help restore biodiversity and bring ecological benefits to the area.

Here is the final video:

Craig Potts, Digital Marketing Manager at WJ Group says “It was great to work with the team at Ark, their process from storyboarding to concept and production really demonstrated their wealth of knowledge and resources. Ark understood what and how we were trying to communicate.  Already we have received fantastic feedback from staff and stakeholders who can now see the amount of work that has and will continue to go into our net zero journey”.