Birmingham Children’s Hospital

We were proud to be commissioned to work on the new television advert for Birmingham Children’s Hospital Charity.

Because of the COVID crisis the Birmingham Children’s Hospital Charity experienced a significant drop in fundraising income.  They needed to raise awareness in a big way to encourage donations to ensure sick children in their care get the very best treatment, the latest equipment and the most comfortable environment possible.

We wanted to get across in the narrative of the film that when the world seemed to stop, Birmingham Children’s Hospital was still going, providing vital care to the regions sickest children despite the pandemic.

The ad was storyboarded, shot and edited within a 3 week window with the team working with Birmingham born actress Dame Julie Walters DME (a true professional) for the voiceover.

The ad will be shown on ITV1 Central West during key day time slots.

“The team at Ark were fantastic and quickly understood the nature of our brief. Not only did they provide us with some great concepts for the advert but they were incredibly professional in turning this into a reality. The project timeline was tight, but they delivered on time and enabled us to get the ad aired quickly to raise much needed funds. I wouldn’t hesitate in recommending Ark to anyone wanting to produce a video ad for television or anywhere else for that matter.”

Nick Clowes, Head of Marketing and Communications, Fundraising

 

Twycross Zoo Cinema Advert

Twycross Zoo developed its latest cinema advert to a hugely receptive cinema audience. Timed to coincide with the early summer release of popular family films such as The Lion King and Toy Story 4, the advert was also adapted for Sky Ad Smarts. The results speak for themselves. Ticket sales for Summer 2019 increased by 10% for the attraction.

 

 

Here is what Twycross have to say about working with Ark Media:

“It was great to work with Ark Media on the 2019 cinema ad. They were a great partner who really understood our needs to combine a high quality advert while tightly controlling our costs, the end result was a great cinema campaign which clearly communicated our message and helped us massively in launching our new Tiger habitat and to deliver a record breaking year of visitors for the zoo”.  Karen Clarke, CCO at Twycross Zoo

Screamfest: Demonica Advert

Ark Media have worked with the National Forest Adventure Farm for a few years now and they annually run their Screamfest event around Halloween. We have produced a number of adverts for the event that have been well received by our client and thousands of Screamfest fans.