This promotional video for charity NSPCC, a charity campaigning and working in child protection, had the aim to both raise awareness of the NSPCC and the work that they do for local children, but also to help increase the number of volunteers and staff.
The heartwarming video showcases Jenny Farr and the work that she has put into the Nottingham Service Centre over the past sixty years.
‘The video has had a positive impact on our recruitment drive. As the new year approached we had nearly 60 volunteers booked in for recruitment events hosted by the base. Bucking the national trend which shows other bases struggling to attract and retain volunteers. In addition we have had to organise two training events in January and February to accommodate the volunteers waiting to train, having been successful at the interview. Usually, we organise a training group every other month but have had to change our plans due to the demand.
Current volunteers and staff who have viewed the video have been moved by the content. The feedback is that they really value and appreciate the content and the way the role and base have been portrayed. It presents the base as a welcoming and warm environment to work in, as well as making an impact because of the work we do.’ – Childline Senior Supervisor, Samantha Powell
Here at Ark Media we produce lots of videos, event video production is just one area that we cover. Every year we capture Sutton Coldfield YMCA’s ComicCon event that aims to break the stigma around male mental health. The event allows all ages to take part in various different activities from drawing to playing with a VR headset!
Lauren, who was part of the team that helped to organise this year’s event said:
“The Ark team did a great job and made everything really easy for us. They were extremely professional and captured the event and the message about Mental Health perfectly”
Here is what Anita, Head of Marketing at YMCA Sutton Coldfield has to say about working with us.
Promotional video for charities is a great way to gain exposure and increase awareness of the hard work that staff and volunteers put in. Our most recent production was for Treloar’s School & College. The trust provides education, care, therapy, medical support, and independence training to young people with physical disabilities from all over the UK and overseas. Their aim is to prepare these young people for adult life, giving them the confidence and skills to achieve their full potential.
Our video helps the trust to communicate what they do in a visual way with stakeholders, funders and prospective students. It also showcases the staff and the hard work that they put in to make Treloar’s School and College a success.
Recruitment specialists, Taylor Herrick wanted to help a local voluntary organisation to get their message out about free CPR courses. Taylor Herrick asked us to produce an educational event video that promoted the free CPR courses which are run by volunteers.
The video tells the story of Malcom and how he was given CPR and survived cardiac arrest and has gone on to provide training to others.