Ark Recruits A Successful YouTuber

Ark Media have recruited new apprentice, Joe Grayston, a YouTuber with over 12,000 subscribers.  Despite being 17 Joe has been making videos and using YouTube to hone his craft for a number of years now.   Ark are already putting his editing and video production skills to good use.  Joe also has a keen interest in music, both in writing and producing.


Here’s Joe to introduce himself….

“My name is Joe Grayston, I am 17 years old, and have recently joined Ark Media as an apprentice. I have always been interested in making short films and being in short films/videos, however, I especially always loved the editing side to making these videos.

I have a YouTube channel called TheJGEdits with well over 12,000 Subscribers, over 3 million total video views, and over 200 videos on that channel!

My main videos I get substantial views from are wrestling videos with my brother on a trampoline, which, I know may not sound like anything special, but with the amount of editing time I’ve put into the videos, and how legit I made the videos look, they got individually hundreds and hundreds of thousands of views! This was all good, as the videos were getting monetised too, but I wanted to go that one step higher, and work with the professionals on filming and editing videos, which, is what I’m doing with this apprenticeship at Ark Media!

This will be a great opportunity for me to experience real shoots, edit with real time frames set by someone other than me, and understand what it’s really like to work professionally!”



The World’s First Dual Hackathon

We were proud to have been selected as the film and production company  of the world’s first dual nation hackathon which was held in Riyadh and London and supported by the Deputy Crown Prince of Saudi Arabia.

During the hackathon we had a crew of 7 in Riyadh and 7 in London filming the event simultaneously across both countries.  We produced 25 1 minute long promotional films showcasing the calibre of the mentors.  In addition, we filmed a number of videos during the 3 day event including highlight packages, pitch videos, countdown to the deadline and the winner announcements.  Altogether there were over 50 videos.

Here are some behind the scene pictures from the event.


Ark Media to film world’s FIRST dual nation hackathon!

We are very proud to have been selected as the film and production company of the world’s first dual nation hackathon to be held in Riyadh and London and supported by the Deputy Crown Prince of Saudi Arabia.

During the hackathon we will have a crew of 7 in Riyadh and 7 in London filming the event simultaneously across both counties. We will be producing 50 films before and during the event.

The Misk hackathon takes place 25-27 November and is open to anyone between the ages of 18 and 32.  You can find out more information about the event at Misk Hackathon website

We will be posting more information about our involvement in this event over the coming weeks.


Why storytelling is so important in video marketing

Children and adults alike enjoy storytelling but storytelling in marketing is by no means child’s play.  Whatever type of video marketing campaign you plan, without incorporating some of these storytelling principles your audience will not mentally and emotionally connect with your videos.

Tell your client’s story – not yours!

A lot of the information you see on a company’s website can be the company telling you how great they are, how many qualifications they have etc. This is all great in moderation but what’s a far better selling tool is having your customers shout about how your products or services have made their lives better!

Add conflict to their stories and how you were the resolution, the knight in shining armour, the pep talk master, the creative spark.

Kevin Spacey said at the Content Marketing World Event “The first most important element of great storytelling is conflict, conflict creates tension, tension keeps people engaged with your story”. You’re probably thinking “that sounds great Kevin but how I am going to create conflict in my Microsoft Excel Training Promo Video?!” Well, again delve into customer’s stories for inspiration and find the tension in them, here are some examples below with tension the Microsoft Excel person could work with….

A small business owner is losing lots of time and money because their organisation processes are out of control!
A single mother’s anxieties about filling out her annual tax returns is causing her to become distant from her children.
Then in your video marketing subtly show how your Microsoft Excel training services helped stop these conflicts and brought peace and harmony back into their lives. How much more engaging and glowing of your business is this more dramatic and customer centred video than you simply reeling off your skills or a company success story to camera? A lot! It may take more work but the payoffs will be bigger.

To summarise, if your product or service is too much the focus of the promo e.g. yourself bragging about your service or product, flatly listing its features, the storytelling falls flat. It becomes you forcing yourself onto people. By creating a great story where your service or product has transformed a customer’s negative story to a positive one, you enable your consumer to make a connection with the story. Once this connection is made your video marketing content, product or service is much more likely to be sold to the customer. Remember what the Great Nichola Sparks, writer of the Notebook, said ‘Every great love starts with a great story’.