The pitter patter of Santa and his reindeer on the roof is just around the corner. And if you’re anything like us you will be eagerly anticipating the Christmas ads that the big retail brands will be soon releasing (that and the copious amount of liquor chocolates and turkey curry you will no doubt consume too – or is that just us?). Recently, we have been working with our clients to plan, film and edit their Christmas video campaigns. Don’t worry… there is still time for you to get in touch if you have something timely you want to get out. But our Christmas campaign work got us thinking about a few key questions in relation to video marketing and Christmas:
Does video enable businesses of any size to compete with the likes of John Lewis?
Yes! Aside from the fact that advertising on TV (and the cinema) is not as expensive as you might think, don’t forget that digital channels also enable you to get your videos seen in a really cost effective and targeted way. Facebook ads, You Tube, remarketing and not to mention simply using your CRM to send customers a festive message (did we mention emails with the word video in the title get increased open rates? Well we have now!). As the second largest search engine in the world You Tube gives brands an immense opportunity to communicate with an audience of over 1.9bn people who are logged in every month. Plus, the amount of time people spend watching You Tube videos is up 6% year on year.
According to Forbes, 90% of customers say video helps them with their buying decision, and 64% of customers say that seeing a video makes them more likely to buy, the proof is in the (Christmas) pudding, video consumption has been linked to increase sales and with Christmas being the busiest time of year, video is a great way to get consumers, well….consuming!
The future of video marketing is how accessible it will become, advertising on TV is becoming much more affordable. Video helps to humanise your brand, allowing your customers or clients to connect more with the brand. Cinema is also about to enter a new dimension, so why not be one step ahead of competitors and differentiate yourself from them.
You may be interested in our new advertiser packages which combine video and media buying. Contact us for more info.
How can brands and businesses use video during the holidays?
In a nutshell there are numerous ways to use video for a Christmas campaign whatever your budget:
- Advertising via TV and cinema to promote your brand in a targeted way – either by interest, region or in some cases inside leg measurement (well, almost!)
- Spreading the message of good cheer to your social media fans (and those that aren’t yet engaged with you). Perhaps a clever/funny/emotive message delivered within a video.
- Using your You Tube channel to get across your key Christmas messages. And ensuring your fans are engaged and view times increase.
- Using your CRM to email videos to customers and prospects wishing them a merry Christmas (this could be instead of Christmas cards in your bid to be more environmentally friendly!)
- Re-marketing to people who haven’t yet engaged (a video is much more likely to increase engagement and sales)
I’m B2B – Christmas video campaigns don’t really apply to me – do they?
OK, so you probably don’t need to advertise in the cinema or on the telly but we bet our Christmas wish list that you have oodles of contacts on your CRM system that would love to hear from you with a video (rather than a card getting lost in the pile). Not to mention the opportunities with LinkedIn for helping your brand move clients along your marketing funnel!
We’ve got many B2B clients who benefit from video campaigns during the holidays. LinkedIn in particular provides a fantastic platform for getting across a message with a festive flavour but still remaining professional and on brand.
Don’t forget your workforce.
And don’t forget your internal comms. If you’re a large organisation or one with a disparate workforce you can use video to spread a message of festive good cheer. Get them feeling thanked and good about the brand. Let them know about a Christmas bonus via video or just generally utilise the holidays to thank them for their efforts throughout the year.
Have you ever considered using video as part of your Christmas campaign? In the past, you may have sent Christmas cards, but with our lives now being so fast paced, do we really have time to write/print out hundreds of Christmas cards? Why not be different to the competition whilst considering the environment and increasing your engagement rates at the same time?
Christmas isn’t too far away. Ark Media can still help with your festive video campaign. Get in touch now and we will get you a quote within 24 hours and if you don’t have your own ideas we can help with those too.