Clients often forget how useful animation and motion graphics can be in videos. It can support any type of video from internal comms, training or a promotional video. Whether it be for the full video or part of it there are a number of different ways you can and should incorporate animation in your video.
Top 3 ways to incorporate animation into your video
Visualise and simplify
If what you do is complicated then animation can help your audience to visualise what you you are trying to explain. Rather than someone talking through the process (which can sometimes be very boring!) animation can enable you to showcase this in a much more visual way
Animation and indeed motion graphics can also be used to save time within the actual video – the above still from one of our client’s videos shows someone talking about how much they like working for the company but the question is there (without needing to be said) resonating with the viewer and the surrounding graphics bring this to life (not to mention the branding opportunity).
Educate and Entertain
Cartoons by their very nature are entertaining, even if the subject is a little dull or indeed depressing. Take the Dumb ways to die video as an example, a depressing subject brought to life in an entertaining and educational way.
Here’s a quick example of how we have recently used video for our client. Enterprise Call is an online platform that provides users with a diagnostic tool to discover their enterprising talents and skills – your personal qualities, what you know, what you do and how motivated you are to improve. This is useful for both employers, employees, investors and entrepreneurs. The video explains much better than we can….