How much budget should you be allocating to video? Join Phil & Judith as they discuss the different types of video, different ways you could be using video and how this can help you decide on budgeting. Watch the full episode above.
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Judith: Hi everybody, welcome to The Video Marketing Show, I’m Judith Hutchinson
Phil: And I’m Phil Arkinstall
Judith: And in this episode we’re going to be answering the question, how much money large businesses need to be dedicating to video
Phil: Shall we start off by talking about strategy?
Judith: Yeah so first of all you have to start with your objectives, what it actually is you want to achieve, and I think it’s important to also think about that it might not just be about marketing for your organisation, it might be about internal communications as well and training so thinking about in terms of the budget you want to allocate to video are there different departments and if so do you ger economies of scale when you buy video, but predominantly organisations are looking at marketing for video because its such a good way of communicating with your customers. So think about what it is you want to achieve, what your marketing objectives are, and then I always advise clients to then think about their customers so where are they consuming that content. Obviously if you’re thinking of a television advert that’s going to be a different ballpark in terms of money to an Instagram campaign for example. Although that said, with things like Sky TV AdSmart the costs are quite comparative at the moment. And also think about your ROI as well, if you’re wanting to generate hundreds of thousands of pounds a self-shot video probably isn’t going to cut the mustard. If you’re wanting just a one-off zeitgeist piece for social then maybe a quick Facebook live will do it sort of a thing. So I think thinking about what your overall objectives are, your customers and what ROI you’re expecting as well will help to influence how you put together that budget.
Phil: So thanks so much for joining us for this episode of the Video Marketing Show and we look forward to seeing you on the next episode.