At Ark we are obviously big advocates of video marketing in all its various forms.  Whilst we help our clients with the more glossy films with high production values  we also believe there is space for vlogs and other promotional films that you can record on your iPhone and use as part of your video marketing strategies.

Video is how people are consuming content.  Providing your videos are on brand then there is no reason why you can’t consider bringing a home made option into your video mix.

We’ve put together our top tips for filming from your phone or your iPad:

  1. Record in landscape not portrait (unless you want the black strips down the side when you upload to social channels)

  2. You need a decent phone with a decent camera. Even the older smart phones don’t have a great quality camera. If this is something you are serious about. Upgrade.

  3. Don’t film with the light behind you. It will cause too many shadows and you wont be able to see the subjects face properly.  If you are filming outdoors, an overcast day is better than a really sunny day.   Sunny days cause lots of shadows.  If you have to film when it’s sunny keep the sun to the side, not behind or in front of the subject.

  4. Sound – there is often lots of background noise, even if its just a general hum of activity. You can buy microphones to clip to your lapel for better quality sound. There are loads on the market and many are under £50

  5. Think about your message – what message do you want to get across to your audience? Do you have a call to action?  Who is it you are talking to?

  6. Practice – Get used to talking to the camera. Pretend you are recording live even though you’re not.  If you manage to get through a first take it often becomes easier than stopping halfway through and starting from scratch.   The more video you do – the easier it gets.

  7. Put your phone in air plane mode so that you aren’t disturbed by incoming calls

  8. Check you have sufficient battery power

  9. Hold the phone still and if you are moving the phone to look at different things hold it in place for at least 5 seconds rather than whizzing the camera around and making your viewer feel sick! You could consider a stand or a stabiliser to help with this.  E.g The Arkon Tripod Holder or the Osmo Mobile Device.  Others are available!

  1. Frame your subject – think of the your screen with a grid over it. You are aiming to have your subjects eyes (even if this is you) 2/3rds of the way up the screen.   If they are talking to someone off camera in interview style you need to leave enough space in the shot for the area they are talking to.

  2. Recycle your videos – think about all the different places and ways you can use the same piece of content.  Your video could go on your social channels, your website, your newsletter and when you have a few could you edit into a mashup or a greatest hits post, for example, and use them again across your various platforms.