Latest news & blogs from arkmedia

News

2nd Sep
2020
3 ways to measure your video marketing

3 Ways to Measure Video Marketing

1. Comparative Sales – sales before and after the video went live 2. Track analytics – use individual site analytics to track performance 3. Third-party apps – these can help to provide deeper analysis

read the full blog article
22nd Jul
2020
Filming the art of mixology for Diageo

8 Tricks for an Epic Video Marketing Strategy

Feeling like you need a little more oomph in your video marketing strategy? Working your way through these 8 pointers should enable you to get clear on what your video marketing strategy needs to look like to get results 1. Who exactly are you talking to and what are you wanting to achieve? Before anything […]

read the full blog article
6th Jul
2020
Enterprise Call screengrab 1

How Animation Can Help in Video

Clients often forget how useful animation and motion graphics can be in videos.  It can support any type of video from internal comms, training or a promotional video. Whether it be for the full video or part of it there are a number of different ways you can and should incorporate animation in your video. [...]
read the full blog article
16th Jun
2020
Screenshot 2020-06-16 at 10.47.35

How can Video help to improve your SEO?

Search Engine Optimisation, if you needed one reason to use video content, that should be it. Many people’s first thought when seeing the words SEO is Google and keywords.  With SEO potentially having the biggest impact on engagement, conversion, and ultimately revenue, being savvy with the content you put out there is vital.   How […]

read the full blog article
14th May
2020
The Ark Team

14 Ways you could be using Animation

Animation videos are another way for you to get your messages out both internally and externally. We have devised a list of what we believe are the top 14 ways you could be using animation in your video marketing strategy.   Animation can save you time and money as you don’t have to source expensive […]

read the full blog article
6th Apr
2020
Modern man holding touchpad

11 Types of Videos Businesses Can use for Internal Communications

Video can provide a number of key benefits to organisations. Those who receive internal communications via a video are more likely to absorb the information. According to AllThingsIC.com;   69% of Internal Communication pros are using video to engage employees and 41% plan to increase its usage.   Video can help put faces to names, […]

read the full blog article
31st Mar
2020

Changes to business during Covid-19

We hope you and your loved ones are keeping healthy.  In these uncertain times, we wanted to bring you a little bit of certainty about how we are working and how Ark Media can help you. The impact on our customers We are very much still open for business: Client meetings are taking place albeit […]

read the full blog article
13th Mar
2020
How can video help your business fight the coronavirus

How video can help businesses in the fight against coronavirus?

The news is changing on a daily basis with regards to COVID-19. It’s affecting our video production clients in different ways depending on their business. We thought it would be useful to outline some of the ways video and animation can help businesses to deal with the disruption: Using Video for Important Internal Messages Many […]

read the full blog article
10th Mar
2020
Screenshot 2020-03-30 at 17.29.45

What are interactive videos & how can I use them?

Interactive video means the viewer has control over the story, they choose what happens throughout the video, leading to an ending that they have chosen. Interactive videos are not only a great way to capture attention, but also to keep it.   The viewer can pick the route of their own story, they will only pick […]

read the full blog article
3rd Mar
2020
output_iOi6hI

Do I need subtitles for my social media videos?

By 2022 it is predicted that 82% of all consumer internet traffic will come from online videos. It is also predicted that the number of monthly active social network users will reach 42.88 million in the UK alone. Therefore, creating a video that has the potential to reach that many people is a no brainer, […]

read the full blog article