Latest news & blogs from arkmedia
3 Ways to Measure Video Marketing
1. Comparative Sales – sales before and after the video went live 2. Track analytics – use individual site analytics to track performance 3. Third-party apps – these can help to provide deeper analysis
8 Tricks for an Epic Video Marketing Strategy
Feeling like you need a little more oomph in your video marketing strategy? Working your way through these 8 pointers should enable you to get clear on what your video marketing strategy needs to look like to get results 1. Who exactly are you talking to and what are you wanting to achieve? Before anything […]
How Animation Can Help in Video
How can Video help to improve your SEO?
Search Engine Optimisation, if you needed one reason to use video content, that should be it. Many people’s first thought when seeing the words SEO is Google and keywords. With SEO potentially having the biggest impact on engagement, conversion, and ultimately revenue, being savvy with the content you put out there is vital. How […]
14 Ways you could be using Animation
Animation videos are another way for you to get your messages out both internally and externally. We have devised a list of what we believe are the top 14 ways you could be using animation in your video marketing strategy. Animation can save you time and money as you don’t have to source expensive […]
11 Types of Videos Businesses Can use for Internal Communications
Video can provide a number of key benefits to organisations. Those who receive internal communications via a video are more likely to absorb the information. According to AllThingsIC.com; 69% of Internal Communication pros are using video to engage employees and 41% plan to increase its usage. Video can help put faces to names, […]
Changes to business during Covid-19
We hope you and your loved ones are keeping healthy. In these uncertain times, we wanted to bring you a little bit of certainty about how we are working and how Ark Media can help you. The impact on our customers We are very much still open for business: Client meetings are taking place albeit […]
How video can help businesses in the fight against coronavirus?
The news is changing on a daily basis with regards to COVID-19. It’s affecting our video production clients in different ways depending on their business. We thought it would be useful to outline some of the ways video and animation can help businesses to deal with the disruption: Using Video for Important Internal Messages Many […]
What are interactive videos & how can I use them?
Interactive video means the viewer has control over the story, they choose what happens throughout the video, leading to an ending that they have chosen. Interactive videos are not only a great way to capture attention, but also to keep it. The viewer can pick the route of their own story, they will only pick […]
Do I need subtitles for my social media videos?
By 2022 it is predicted that 82% of all consumer internet traffic will come from online videos. It is also predicted that the number of monthly active social network users will reach 42.88 million in the UK alone. Therefore, creating a video that has the potential to reach that many people is a no brainer, […]