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Episode Description

In this video the Ark Media team let you know the top 10 video stats for marketers. Discover what marketers think about video, what consumers think about video and what businesses think about video.


Hi I’m Judith from Ark Media and on this episode of The Video Marketing Show we’re going to be looking at the Top 10 Stats for Marketers. Here’s the team with the breakdown.

87% of video marketers reported that using video gives them a positive ROI.

86% of businesses use video as a marketing tool.

When asked how they’d like to learn about a product or a service 69% of consumers say they like to watch a short video. This compares to 18% who’d rather read a text based article or website, 4% who’d like to view an infographic, 3% who’d rather download an eBook or a manual, 3% who wanted to attend a webinar or a pitch and 2% who’d rather have a sales call or a demo.

91% of marketers feel the pandemic has made video more important for brands.

68% of consumers say the pandemic has effected how much video content they watched online, with the overwhelming majority 96% say this has increased.

96% of people have watched an explainer video to learn more about a product or service.

84% of consumers say they’ve been convinced to buy a product or a service as a result of watching a video.

99% of video marketers said that they would continue to use video in 2021. 96% said that they would increase or maintain their spend.

24% of marketers said that they started to use video for the first time in 2020.

36% of marketers said it had become easier to convince others in the business on the value of video content.

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