360 Videos

360 Video Production

See everything with 360 Video

how ark can help

360 video enables you to give your viewers an immersive video experience. Your audience gets to control what they see either by using a VR headset or with their device.  360 videos are a powerful way of putting your viewers in control and ensuring better engagement rates.

These videos really can be the difference between being seen or being interacted with in such a way that makes your brand or business remarkable.

Here’s a flavour of just a few ways 360 video can be used within an organisation:

  • An immersive training course for your staff
  • Live event filming
  • A virtual reality experience at your next event
  • A backstage pass to your office/factory/attraction
  • Thorough look at your product which encourages viewers to buy
  • Entry to an imaginary world which encourages viewers to interact with you brand and win a prize

The list is endless and is really based on your imagination (with ideas from us too!).   If you already know what you want to achieve – great. If not get in touch and we will make suggestions as to how 360 video can help your brand or business.

 

We’re proud to have 11 5-star reviews of our video production services.

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Standout

360 videos are different, whilst lots of businesses are using video, 360 will help you really showcase your brand or product

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Creative

360 videos enable you to be really creative with the content you produce

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Interactive

viewers choose what they look at within the video so you can use this to your advantage to highlight key messages

Did you know we offer a
credit based regular video package?

Take a look at examples of our client videos .  From the UK to Africa, corporate business video to award winning feature films.

Personalised Videos

Personalised Videos

Introducing personalised videos…

how ark can help

Imagine receiving a video personalised especially for you.   It grabs your attention immediately, it keeps you watching and the message gets across.  Now imagine all the ways you could use this for your customers.

Personalised videos can help you acquire new customers, keep the customers you already have and increase your upsell rate.

Personalised video is not just about the audio, it’s about the visual.  Data such as name, pictures, company page and website can be incorporated into a personalised video.  The Ark team are on hand to listen to what it is you want to achieve and can then make suggestions as to how your business can use personalisation in an innovative way to ensure your objectives are met.

Get your message across to your customers uniquely with personalised videos and see your sales and ROI increase.

Personalised video is at the forefront of video marketing technology and will leave your recipients really engaging and taking notice of what you have to say

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Connect

gain your customers’ attention with content that matters to them

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Increase loyalty

by building personal relationships that drive retention and satisfaction

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Impactful

boost acquisition and drive retention with profound customer interactions

Did you know we offer a
credit based regular video package?

Take a look at examples of our client videos .  From the UK to Africa, corporate business video to award winning feature films.

Charity Video Production

Charity Videos 

A powerful way to emotionally connect with your audience and move them to donate, volunteer and understand your cause. 

how ark can help

Our charity videos enable not for profit organisations to beat fundraising targets, increase donations and recruit more volunteers.

We have worked with a number of not for profit clients to help them tell their stories.  Ensuring we are connecting them to their audience on an emotive level but with real meaning so as to encourage action.

Story telling is important with any sort of content marketing but it’s imperative within the not for profit sector.  Not only can it have direct financial results but if seeded well, can raise awareness of issues and causes to a wider audience.

We’re proud to have 11 5-star reviews of our video production services.

The benefits of charity videos are endless…but here are just a few

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Educate 

Your video could literally save lives, build better lives or help in numerous other ways by educating your audience on your issues and causes.

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Increase understanding

Before they are moved to action people need to understand what you are about.  A video is a way of telling your story in an easy to understand format.

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Increase fundraising and donations

By improving understanding and educating people in an entertaining and emotive manner you will move people to take action.

Did you know we offer a
credit based regular video package?

Take a look at examples of our client videos .  From the UK to Africa, corporate business video to award winning feature films.

Advertising & Commercials

 Advertising and Commercials

Get your message out to the masses.

how ark can help

Advertising via television and indeed the cinema can get your message out to a mass audience. Nevertheless a mass audience that you can still target in terms of geography, interests and demographic.

Who better to work on your new TV or cinema advert than a company with a few feature films under their belt?  We work with our clients from the start to understand what they are wanting to achieve.  A Hollywood sized budget is not required to produce something epic.

With digital marketing taking the forefront with marketers we are also well versed in producing video for online advertising purposes and would work with you to ensure this is well integrated with your digital strategies.

We’re proud to have 11 5-star reviews of our video production services.

The benefits of advertising & commercial videos are endless…but here are just a few

The way we consume television has changed but that means the way we advertise changes too becoming more creative, targeted and relevant.

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More affordable than ever

Television advertising and in particular regional TV is now a highly affordable advertising platform for businesses.

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Tell your story

Where better to tell your story than at a cinema full of people waiting for a story. Could there be a better captive audience?

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Highly Targeted

With both TV and cinema advertising you can target your audience in terms of location, time, showing, genre, audience and more.

Did you know we offer a
credit based regular video package?

Take a look at examples of our client videos .  From the UK to Africa, corporate business video to award winning feature films.

Event Videos

Event Videos 

Create positive PR with both internal and external events

 

how ark can help

Reach more people than those who are attending your event, not forgetting how a record of your current successful event will help to promote the next.

Whether your company conference needs to be filmed or you have a large event that you want to video and share across your social media channels our crew are well equipped to deliver.  We will work with you to ensure we capture the moment and edit it to deliver against your objectives.

We’re proud to have 11 5-star reviews of our video production services.

The benefits of events videos…

Whether you need to live stream to reach a larger audience, record to promote or record for prosperity there are a number of reasons event videos could work for you…

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Raise awareness

Give people a flavour of what’s in store for them at your event.  Show them why they should attend next time.

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Content creation 

You can use videos of talks at your event on your intranet, website and/or across your social media platforms. Providing you with new and relevant content.

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Real time feedback

If you are live streaming your event you can get real time feedback from your audience creating more authenticity and buzz.

Did you know we offer a
credit based regular video package?

Take a look at examples of our client videos .  From the UK to Africa, corporate business video to award winning feature films.

Branded Content

Branded Content

Grow your brand with emotive and engaging videos 

how ark can help

Branded video content ensures you are really building trust and resonating on an emotional level with your audience.

The key is to keep it open and honest, yet subtle and grounded in the culture of your brand.

Whilst branded content is closely linked to promotional videos it’s less about the product or service you are offering and more about the emotional connection your brand has with your customers (and potential customers).  In fact, there’s a good chance your video content in this area would contain no call to actions at all.  It is literally about raising awareness, increasing your reach and building a relationship with your audience.  An emotive video can be a powerful tool in your marketing armoury and one you can use across your digital channels to help increase brand awareness, engagement and loyalty.

75% of executives told Forbes they watch work-related videos on 5 business websites at least once a week”

We’re proud to have 11 5-star reviews of our video production services.

The benefits of using  branded video content are huge… here are just a few

Branded content enables your audience to become your brand ambassadors, helping to spread the message for you.  By creating savvy films relevant to your brand and importantly your audience this is where you can really engage.

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More organic

Branded content or native advertising has more of an organic feel and is reaching your audience in a more relevant way.

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Shareable

Branded content that is innovative and inevitably entertaining has the share-ability factor increasing your brand reach.

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It’s what your customer wants

Consumers don’t want to be sold to.  Telling  a story will create a connection with people informing them in an entertaining and unique way.

Did you know we offer a
credit based regular video package?

Take a look at examples of our client videos .  From the UK to Africa, corporate business video to award winning feature films.

Internal Communications

Internal Communication videos – share vital messages in seconds and communicate in a more personal way. 

how ark can help

93% of internal communication professionals believe video has become vital.  (Melcrum Study, 2011)

Using video enables internal communication teams to share vital messages in seconds and communicate in a more personal way than traditional methods.  Ultimately video can save time and money for organisations.

We have worked with organisations such as One Stop Convenience Stores, Willmott Dixon and Secure Trust Bank to produce video for their internal communication campaigns. These have included:

  • A series of interview led videos with leading figures in the business explaining the company brand. In addition, the company commissioned a series of entertaining videos that inform staff about the brand in a fun way were produced as well as interview led videos with customers detailing how they understand the brand and how the work done mirrors the brand values.
  • A series of maintenance training videos enabling staff to memorise information far better than written material.
  • Short event videos utilising employee interviews and videography of the event itself to showcase at the staff event and for use within induction materials and intranet site
  • Company induction videos which communicate information such as health and safety regulations, expectations, company overviews and brand values in an engaging manner.

Ark Media Productions use streaming software to monitor how your video is performing.  We can help you create fully interactive videos – using a mix of live action, animation and/or graphics – which will capture viewers’ attention and help get the message across in an interesting way. Videos can be hosted on your website and accessible via a staff login.

We’re proud to have 11 5-star reviews of our video production services.

The benefits of internal communications are endless…but here are just a few

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Engaging content

People are more likely to engage with video rather than presentations, emails or long documents.

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Speedy distribution

Video can be distributed quickly across various devices.

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Saves time and money

Utilising video instead of seminars, workshops and presentations can ensure your staff save time, money and increase productivity.

Did you know we offer a
credit based regular video package?

Take a look at examples of our client videos .  From the UK to Africa, corporate business video to award winning feature films.

Explainer Videos

Explainer Videos help your customers and decrease support calls.

how ark can help

Explainer videos can be useful at both purchase and post purchase stage, encouraging customers to understand your product to be able to make the decision to buy or refreshing their knowledge post purchase. This means they don’t have to call you for further support and can help themselves via the video.

Both B2B and B2C organisations can utilise explainer videos to help their customer post purchase. A customer needing to assemble flat pack furniture, for example, may well prefer a short informative video rather than reams of copy and complicated diagrams.  Equally a company using a new software system may prefer a short explainer video than a costly call to a support centre. (Did we mention over 50% of customers prefer to access help online?).

We’re proud to have 11 5-star reviews of our video production services.

The benefits of explainer videos…

According to MarketingProfs, 74% of B2C
marketers and 92% of B2B marketers use video in their marketing efforts. Often these are explainer videos.

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Increase sales

People are more likely to buy a product once they have seen an explainer video alongside the product.

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Improve your google ranking

Google ranks websites containing videos more highly than those without.

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Reduce your costs

Use post purchase to ensure your customer knows what to do and in turn reduce incoming enquiries.  Explainers can also be used to increase loyalty and further purchase.

Did you know we offer a
credit based annual video package?

For clients who produce 3 or more videos per year our annual package is more cost effective. 

Take a look at examples of our client videos .  From the UK to Africa, corporate business video to award winning feature films.

Animation & Motion Graphics

Animation & Motion Graphics

Get your message out in an easily digestible format. 

how ark can help

For many of our clients using animation and motion graphics lets them tell their story and get their message across in an easily digestible way.

Animation and motion graphics can be used as part of a video or the whole thing.

So whether you want to produce a funny animated story for social media or have a delicate training method to communicate this could be an ideal medium to help get your message across.

We’re proud to have 11 5-star reviews of our video production services.

The benefits of animation & motion graphics

Your video doesn’t have to include animation or motion graphics from start to finish (although many do).  You can use it to break up a heavy explanation or create a cartoon version of the story or message you want to communicate.  Here is where our creative juices flow.

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Creatively memorable 

Real people sometimes just don’t do your message justice. Cartoons enable your story to be told in an easy to watch way.

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You can film anything

If you can’t film it you can use animation or motion graphics to explain it.  The inner workings of an engine, the way your organisation works globally, the list is endless…

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Easy to update

If you need to adapt your message over time you can easily update this style of video and don’t need a complete re-shoot.

Did you know we offer a
credit based regular video package?

Take a look at examples of our client videos .  From the UK to Africa, corporate business video to award winning feature films.

Promotional Videos

Promotional Video marketing can help to increase profile, persuade someone to buy and keep them coming back to you.

how ark can help

There’s no denying that online video consumption is skyrocketing.

Whether you simply use a video on your landing page (which according to unBounce will increase conversions by as much as 80%). Or you are wanting to thoroughly integrate video marketing with the rest of your digital strategies to ensure you gain more likes, shares, sign ups and ultimately sales.  We are brimming with ideas.

If you’re planning a video marketing campaign, it’s imperative to centre your efforts on a high-quality promotional video. Promotional videos can bring your products and services to life – and allow you to convey a large amount of information quickly, without overloading your customers.

Ark Media Productions offer a range of promotional video services, from a simple product video to a full documentary about your business. We work closely with clients to understand their industry and ensure our promotional videos meet the needs of their customers, no matter who or where they are. Not only that but we can help with the delivery of your social campaigns.

Video marketing strategies often centre around social media (such as Facebook), or popular video platforms like YouTube. But there are benefits for using video on your own website, too. Search engines often favour pages with video content, and video can be responsible for driving up to 30% of traffic to a website. We can help you decide how to focus your promotional video, so it meets the needs of your video marketing strategy – whether it’s a one-off, or part of a wider campaign.

We’re proud to have 11 5-star reviews of our video production services.

The benefits of a promotional video are endless…but here are just a few

The way we consume videos has increased vastly – faster connections and better mobile devices mean we can watch video pretty much whenever and wherever we like.  The social networks have cottoned on to this with their adoption and integration of video and indeed video advertising.

How to measure video marketing

Improve your online marketing

A site with videos is ranked higher by the search engines and a visitor to a site with videos is more likely to stay longer. Videos can increase click through rates by as much as 96%.

How to measure video marketing

Increase sales

Videos on landing pages can increase conversions by up to 80%.

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Cost Effective 

Videos can be used at multiple touch points to ensure the consumer is persuaded to buy – your website, social media channels, events, e-newsletters, the list goes on.

Did you know we offer a
credit based regular video package?

Take a look at examples of our client videos .  From the UK to Africa, corporate business video to award winning feature films.