Help your customers and decrease support calls.
Explainer videos can be useful at both purchase and post purchase stage, encouraging customers to understand your product to be able to make the decision to buy or refreshing their knowledge post purchase. This means they don’t have to call you for further support and can help themselves via the video.
Both B2B and B2C organisations can utilise explainer videos to help their customer post purchase. A customer needing to assemble flat pack furniture, for example, may well prefer a short informative video rather than reams of copy and complicated diagrams. Equally a company using a new software system may prefer a short explainer video than a costly call to a support centre. (Did we mention over 50% of customers prefer to access help online?).
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The benefits of explainer videos…
According to MarketingProfs, 74% of B2C
marketers and 92% of B2B marketers use video in their marketing efforts. Often these are explainer videos.
People are more likely to buy a product once they have seen an explainer video alongside the product.
Improve your google ranking
Google ranks websites containing videos more highly than those without.
Reduce your costs
Use post purchase to ensure your customer knows what to do and in turn reduce incoming enquiries. Explainers can also be used to increase loyalty and further purchase.