Explainer Videos

Explainer Videos

Help your customers and decrease support calls.

Explainer videos can be useful at both purchase and post purchase stage, encouraging customers to understand your product to be able to make the decision to buy or refreshing their knowledge post purchase. This means they don’t have to call you for further support and can help themselves via the video.

Both B2B and B2C organisations can utilise explainer videos to help their customer post purchase. A customer needing to assemble flat pack furniture, for example, may well prefer a short informative video rather than reams of copy and complicated diagrams.  Equally a company using a new software system may prefer a short explainer video than a costly call to a support centre. (Did we mention over 50% of customers prefer to access help online?).

We’re proud to have 11 5-star reviews of our video production services.

The benefits of explainer videos…

According to MarketingProfs, 74% of B2C
marketers and 92% of B2B marketers use video in their marketing efforts. Often these are explainer videos.

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Increase sales

People are more likely to buy a product once they have seen an explainer video alongside the product.

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Improve your google ranking

Google ranks websites containing videos more highly than those without.

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Reduce your costs

Use post purchase to ensure your customer knows what to do and in turn reduce incoming enquiries.  Explainers can also be used to increase loyalty and further purchase.

Did you know we offer a
credit based annual video package?

For clients who produce 3 or more videos per year our annual package is more cost effective. 

Animation & Motion Graphics

Animation & Motion Graphics

Get your message out in an easily digestible format.

For many of our clients using animation and motion graphics lets them tell their story and get their message across in an easily digestible way.

Animation and motion graphics can be used as part of a video or the whole thing.

So whether you want to produce a funny animated story for social media or have a delicate training method to communicate this could be an ideal medium to help get your message across.

We’re proud to have 11 5-star reviews of our video production services.

The benefits of animation & motion graphics

Your video doesn’t have to include animation or motion graphics from start to finish (although many do).  You can use it to break up a heavy explanation or create a cartoon version of the story or message you want to communicate.  Here is where our creative juices flow.

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Creatively memorable 

Real people sometimes just don’t do your message justice. Cartoons enable your story to be told in an easy to watch way.

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You can film anything

If you can’t film it you can use animation or motion graphics to explain it.  The inner workings of an engine, the way your organisation works globally, the list is endless…

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Easy to update

If you need to adapt your message over time you can easily update this style of video and don’t need a complete re-shoot.

Did you know we offer a
credit based regular video package?

Promotional Videos

Promotional Video

Marketing can help to increase profile, persuade someone to buy and keep them coming back to you.

There’s no denying that online video consumption is skyrocketing.

Whether you simply use a video on your landing page (which according to unBounce will increase conversions by as much as 80%). Or you are wanting to thoroughly integrate video marketing with the rest of your digital strategies to ensure you gain more likes, shares, sign ups and ultimately sales.  We are brimming with ideas.

If you’re planning a video marketing campaign, it’s imperative to centre your efforts on a high-quality promotional video. Promotional videos can bring your products and services to life – and allow you to convey a large amount of information quickly, without overloading your customers.

Ark Media Productions offer a range of promotional video services, from a simple product video to a full documentary about your business. We work closely with clients to understand their industry and ensure our promotional videos meet the needs of their customers, no matter who or where they are. Not only that but we can help with the delivery of your social campaigns.

Video marketing strategies often centre around social media (such as Facebook), or popular video platforms like YouTube. But there are benefits for using video on your own website, too. Search engines often favour pages with video content, and video can be responsible for driving up to 30% of traffic to a website. We can help you decide how to focus your promotional video, so it meets the needs of your video marketing strategy – whether it’s a one-off, or part of a wider campaign.

We’re proud to have 11 5-star reviews of our video production services.

The benefits of a promotional video are endless…but here are just a few

The way we consume videos has increased vastly – faster connections and better mobile devices mean we can watch video pretty much whenever and wherever we like.  The social networks have cottoned on to this with their adoption and integration of video and indeed video advertising.

How to measure video marketing

Improve your online marketing

A site with videos is ranked higher by the search engines and a visitor to a site with videos is more likely to stay longer. Videos can increase click through rates by as much as 96%.

How to measure video marketing

Increase sales

Videos on landing pages can increase conversions by up to 80%.

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Cost Effective 

Videos can be used at multiple touch points to ensure the consumer is persuaded to buy – your website, social media channels, events, e-newsletters, the list goes on.

Did you know we offer a
credit based regular video package?