Marketing can help to increase profile, persuade someone to buy and keep them coming back to you.
There’s no denying that online video consumption is skyrocketing.
Whether you simply use a video on your landing page (which according to unBounce will increase conversions by as much as 80%). Or you are wanting to thoroughly integrate video marketing with the rest of your digital strategies to ensure you gain more likes, shares, sign ups and ultimately sales. We are brimming with ideas.
If you’re planning a video marketing campaign, it’s imperative to centre your efforts on a high-quality promotional video. Promotional videos can bring your products and services to life – and allow you to convey a large amount of information quickly, without overloading your customers.
Ark Media Productions offer a range of promotional video services, from a simple product video to a full documentary about your business. We work closely with clients to understand their industry and ensure our promotional videos meet the needs of their customers, no matter who or where they are. Not only that but we can help with the delivery of your social campaigns.
Video marketing strategies often centre around social media (such as Facebook), or popular video platforms like YouTube. But there are benefits for using video on your own website, too. Search engines often favour pages with video content, and video can be responsible for driving up to 30% of traffic to a website. We can help you decide how to focus your promotional video, so it meets the needs of your video marketing strategy – whether it’s a one-off, or part of a wider campaign.
We’re proud to have 11 5-star reviews of our video production services.
The benefits of a promotional video are endless…but here are just a few
The way we consume videos has increased vastly – faster connections and better mobile devices mean we can watch video pretty much whenever and wherever we like. The social networks have cottoned on to this with their adoption and integration of video and indeed video advertising.
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A site with videos is ranked higher by the search engines and a visitor to a site with videos is more likely to stay longer. Videos can increase click through rates by as much as 96%.
Videos on landing pages can increase conversions by up to 80%.
Videos can be used at multiple touch points to ensure the consumer is persuaded to buy – your website, social media channels, events, e-newsletters, the list goes on.