#vms

12th Oct
2020
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Episode 6: What is Interactive Video?

Episode Description: In this week’s episode of The Video Marketing Show, Ark Media’s Head of Marketing, Judith Hutchinson, talks you through what interactive is. Who knew that your viewer could control the path of a video, making their experience with your business or brand the most personable one yet! Watch the full episode via the [...]
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5th Oct
2020
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Episode 5: What Next For Video Production

Episode Description: In this week’s episode of The Video Marketing Show, Phil & Graham will give their views and opinions on what the future of video looks like. Could the role of the camera operator become obsolete? Are we more likely to be consuming shorter content? Find this out and more in this weeks episode. [...]
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28th Sep
2020
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Episode 4: Top Ten Tips For Working With A Video Production Company

Episode Description: In this week’s episode of The Video Marketing Show, Phill will talk you through his top ten tips to working with a video production company. Watch the full episode above on our YouTube channel, or listen to the podcast version below. Transcript Welcome to The Ark Media Video Marketing Show Hi, I’m Phil [...]
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22nd Sep
2020
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Episode 3: Q&A On Video Marketing

Episode Description: In this week’s episode of The Video Marketing Show, Ark Media’s Managing Director, Phil Arkinstall, and Head of Marketing, Judith Hutchinson, have complied the questions they get asked the most about video production and video marketing. We are certain they have answered at least one of your burning questions! You can watch the [...]
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14th Sep
2020
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Episode 2: Are You Using The Right Type Of Video For Your Business Or Brand

Episode Description In this week’s episode of The Video Marketing Show Ark Media’s Managing Director, Phil Arkinstall, will talk you through whether you are using the right type of video for your business or brand. Areas that will be covered in this episode are: What is the problem that you are trying to solve and [...]
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7th Sep
2020
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Episode 1: How Can You Make Your Home Videos Better?

Episode Description This episode of The Video Marketing Show is brought to you by Phil & Graham. It has been proven over the past few months how effective video can be when communicating with staff or customers. In this episode Phil & Graham will give you hints, tips and ideas on how to make your [...]
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2nd Sep
2020
3 ways to measure your video marketing

3 Ways to Measure Video Marketing

1. Comparative Sales – sales before and after the video went live 2. Track analytics – use individual site analytics to track performance 3. Third-party apps – these can help to provide deeper analysis

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22nd Jul
2020
Filming the art of mixology for Diageo

8 Tricks for an Epic Video Marketing Strategy

Feeling like you need a little more oomph in your video marketing strategy? Working your way through these 8 pointers should enable you to get clear on what your video marketing strategy needs to look like to get results 1. Who exactly are you talking to and what are you wanting to achieve? Before anything […]

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6th Jul
2020
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How Animation Can Help in Video

Clients often forget how useful animation and motion graphics can be in videos.  It can support any type of video from internal comms, training or a promotional video. Whether it be for the full video or part of it there are a number of different ways you can and should incorporate animation in your video. [...]
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16th Jun
2020
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How can Video help to improve your SEO?

Search Engine Optimisation, if you needed one reason to use video content, that should be it. Many people’s first thought when seeing the words SEO is Google and keywords.  With SEO potentially having the biggest impact on engagement, conversion, and ultimately revenue, being savvy with the content you put out there is vital.   How […]

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