A video strategy workshop will help you to explore how your organisation can be using video for either external or internal communications. After a workshop, your team will feel inspired by what’s possible with video and how it can help you to do one or more of the following
- Sell more
- Reduce costs
- Get your internal messages out in a more engaging way.
In an article written by Biteable, it states:
‘59% of executives say they would rather watch a video than reading text. (Wordstream)’
So, WHAT is involved in the video strategy workshop?
During the session, you will discuss what you’re trying to achieve from an overall strategy perspective. We then look at the different types of video – this includes interactive videos, personalised videos, mixed media and much more (check our services page for more examples). This part is often quite inspirational and is where we start to collaborate on ideas for you based on your objectives. We also look at distribution channels and bring together the ideas for video along with the distribution strategies.
Sometimes the organisation already has ideas that need refining, other times it’s up to us to bring our creativity to the table.
Following the workshop, the Ark team will provide you with your own specific video blueprint with lots of ideas and suggestions as to how video can help you to achieve your objectives.
A video strategy workshop could be really helpful for your business and brand. Setting clearly defined objectives for video and identifying areas that may be falling behind where video can help bring them back in line.
How does it work?
The workshop will last 2 hours, we would need a wifi connection (unless we are conducting the workshop online!). Depending on the structure of your organisation you may like to invite representatives from at least 1 or more of the following departments:
- Internal Communications
To ensure full benefit it’s best to keep the numbers under 10.
After the workshop, we will provide you with a written document, tailored to your needs and objectives which you can use as your blueprint video plan.
What does it cost?
For a limited time, we are offering these workshops for FREE! If you would like to book in for a session with two of our multi-award winning team, please email us at [email protected] and we will be able to offer dates and times for you to choose from.